The Tea Heaven's previous tea canister labels lacked consistency in their color palette and layout. Some were very low-contrast, and others featured color combinations that were unappealing and hard on the eyes, especially given the busy background pattern. The front of the label was taken up by an oversized logo and had little room for key product details. The backs of the labels were also very inconsistent in layout and content, and were extremely difficult to read.
I selected a new color palette that incorporated jewel tones and softer, earthy tones that aligned with the brand's positioning as high-end and eco-friendly. I pulled a more simple and elegant pattern from some of the company's gift box packaging, then brought in contrast and consistency with black and white text and label sections, while using the honey and bronze brand colors to help create hierarchy and division. I designed the secondary version of the brand logomark, which allowed for much more space on the front of the label, as well as the new icons for company values and steeping instructions.
I also designed labels in the same style for a new line of loose leaf pouches for sale at local farmer's markets. I organized product and company information across a front and back label in such a way that would allow the same back label to be used on all pouches.
The Tea Heaven product label redesign was a solo project, designed and executed by myself under the supervision of CEO Harshada Bansal. These designs were created in CorelDRAW.
