Fruitcocktail Collectables was a hybrid, dual-market business that offered accredited appraisal and estate sale services, while also re-selling vintage and antique items under the moniker Fruitcocktail Vintage. In preparation for their appearance at the Annual Seattle Estate Planning Seminar, I designed a new visual identity that bridged the two sides of the business. This identity created more brand consistency, fit neatly into the competitive landscape, and appealed to both target audiences: estate planners and legal professionals (B2B) and antique collectors/vintage shoppers (B2C).
For the exhibitor booth, I designed a backdrop, tabletop signage, a brochure, and a promotional keychain. I also put together a slideshow for an iPad display, and a mobile landing page that the displayed QR code directed to (which I will add to this page soon!).
The Fruitcocktail visual identity and exhibitor booth design was a solo project. All designs were created using Adobe Illustrator and InDesign.
