I am a Seattle-based creative professional with nearly a decade of experience in design and marketing. I took a bit of a winding path to get here: from art kid, to business school, to in-house marketing coordinator and part-time freelancer. Every step along the way contributed to the unique, well-rounded perspective that I bring to the table.
My approach to design stems from a strong belief that creativity and strategy must go hand in hand. The creative process for me always begins with market research and gaining a clear understanding of where the brand comes from and where it hopes to go. From there, my goal is to create designs that are fresh, innovative, and growth-driven.
What is Growth-Driven Design?
This is a term most commonly used in web design, but the concept applies to most design elements that a business needs. In short, the idea is that companies and industries are always changing and evolving, and their website and branding need to be able to evolve with them. Companies that grow won't use the same logo and website forever, and an expert designer will work with that in mind. A good visual identity creates a strong foundation for a brand to successfully scale and keep on growing!
As a designer, my strength lies in defining a brand through strategic visual story-telling, with focus on a powerful brand mark, packaging that stands out, a clean and memorable website, and stunning imagery. My art style is clean, organic, and a little funky, and inspired by nature, music, and geometry. I'm also inspired and motivated by the values of the brands that I choose to design for: brands that prioritize diversity, inclusivity, and environmental sustainability. I also have a soft spot for women-owned brands and CPG brands in the natural/specialty food and beverage industry. When not working, my time is spent rock climbing, reading, playing TTRPGs, crafting, and enjoying the beautiful city of Seattle.
So that's me! If your brand could use a hand, I'd love to hear from you.
- Steph Puckett
