Nuflours was a certified gluten-free baking company that shifted their focus during the pandemic from local bakery sales to regional grocery sales and e-commerce. As part of this transition, the brand's product packaging was updated to be in line with new branding.
The previous product labeling system involved printing labels in-house on one standard label size and shape. To streamline the packing process and improve the fit of the labels, we switched to pre-printed labels customized to fit each product package.
Key design elements included the pastel color palette, illustrated baking tools (mixing bowl, whisk, etc.) featured in the background, the allergen-friendly icons, rounded corners, and the copy featured on the best-selling line of cakes, "Every day should be this sweet."
Nuflours 2022 product labels designed in partnership with Saint Friend creative studio, and under the direction of Marketing Advisor Lori Spencer.
