During my time with NW Wholesaler, the company made a calculated effort to expand into the miniatures market with a line of fairy-themed garden decorations. I was responsible for brand development and product selection, as well as all design and photography.
My proposed brand was Fenwick Wonders, and my proposal included a plan for a range of individual miniatures and themed sets to be sold under their own brand and website. I created designs for printed product boxes and social media posts, with a number of illustrations that could also be used for web, email, and other marketing.
Once the product line was finalized, I coordinated photoshoots with the marketing team. I was managing a team of two, and took lead on photography while training them in shooting and editing. A selection of my photos for this brand launch can be found in the page "NW Wholesaler Product Photography."
The Fenwick Wonders brand launch was a team project, designed by me and executed under my direction. All designs were created using Adobe Illustrator and Procreate.
