While working at Nuflours, one of my favorite projects was the 2022 holiday campaign. I redesigned the packaging for their best-selling gingerbread house kit to align with the recently completed brand refresh, using hand drawn illustrated elements to lean into the cute, whimsical theme of the product.
I also created a variety of print and digital materials in the same style, including Amazon A+ content, social media content, and sales materials for both the gingerbread house kit and another holiday special, the frosted peppermint brownies.
Nuflours 2022 holiday campaign assets designed and executed under the direction of Marketing Advisor Lori Spencer. All designs were done with Adobe Illustrator, Photoshop and Procreate.
