Nuflours was a gluten-free baking company that executed this brand identity update as they shifted their focus from local bakery sales to regional grocery sales and e-commerce. The goal of this project was to give the brand a fresh look that would appeal to grocery buyers, as well as a wider audience of natural foods shoppers in stores and online.
The refresh involved an updated logo and a new visual identity (fonts, color palette, illustrations, and icons) carried out across packaging, the website, and a wide variety of other print and digital assets. As the Marketing Coordinator, I was solely responsible for the redesign of the website under new brand guidelines, as well as all production design related to the brand refresh.
Nuflours 2022 brand identity refresh designed in partnership with Saint Friend creative studio, and executed under the direction of Marketing Advisor Lori Spencer.
